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Digital Marketing Made Simple for Therapists
Getting Started
Welcome to A2dd Academy: Building a Practice with Purpose
Understanding Your Practice Niche and Ideal Client Profile (2:06)
Setting Up Your Logo and Brand Tone (2:28)
Building Your Online Presence
Overview
Choosing the Right Domain and Platform for Your Website
Website Essentials Checklist
Website Options for Your Private Practice (3:03)
Writing Your Therapist Bio
Building a Brand That Feels Like You: Authentic Branding for Therapists
Overview
What Is a Brand, Really?
Values, Voice & Vision: Your Brand Foundation
Naming Your Practice
Your Visual Identity: Color, Typography & Logo (1:17)
Bringing It All Together: Cohesive Branding in Action
Working With a Designer: What to Ask, What to Expect
Supporting Materials
How Do I Brand My Therapy Practice? (1:20)
Local SEO Essentials
Overview
Setting Up Google Business Profile (3:17)
Understanding SEO for Therapists (Local vs. General)
The Importance of Patient and Client Reviews
11 local SEO tools you should be using
SEO Tips!
Social Media Basics
Overview
Utilizing Social Media for Your Private Practice
Creating Content and Engaging with Your Audience
Work Smarter, Not Harder: Using AI to Simplify Your Marketing
Overview
What Is AI and Why Should I Care?
Where to Start and What to Avoid
Training ChatGPT Before Writing a Prompt
20 AI Tools That Can Save You Hours Each Week
20 ChatGPT Prompts for Therapists
Growing Visibility Through Connection & Content
Overview
Be the Expert: How to Become a Guest on Podcasts and Collaborate with Industry Peers
Build Your Own Space: Starting a Facebook Group or Blog for Your Audience
Final Thoughts: You've Got This
Teach online with
Understanding SEO for Therapists (Local vs. General)
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