Who This Course Is For
This course is perfect for:
- Therapists starting or rebranding their private practice
- Coaches and healers ready to show up online with clarity
- Anyone who wants to simplify digital marketing without losing authenticity
Course Description
You're not Alone
If you’ve ever felt overwhelmed by marketing, confused by SEO, or unsure what to post on social media, you’re not alone. Most private practice therapists weren’t trained in business or branding. But that doesn’t mean you can’t master it.
Analysis, Dedication & Design
This course was created by Dan, founder of A2dd Branding and Digital Marketing, after years of helping therapists and coaches grow online with confidence. It’s designed to walk you through every step, naming your practice, building a brand, setting up your website, getting seen on Google, and connecting through social media and content.
Real Strategies
No fluff, no dancing on TikTok (unless you want to). Just real strategies that work for real therapists who want to grow their practice and still have time to actually practice.
What You’ll Learn
I built this course with one goal in mind—to make digital marketing finally make sense for therapists like you.
Whether you’re just starting your private practice or trying to grow without burning out, this course walks you through exactly what to do, how to do it, and why it matters. No jargon, no fluff, just the real stuff you actually need.
By the end of this course, you’ll know how to:
- Define your brand with clarity, from your name and mission to your tone of voice and values
- Build a website that works, not just one that looks good, with a checklist of what clients expect to find
- Understand SEO (yes, really) and make your practice easier to find in your city and beyond
- Set up and optimize your Google Business Profile so you show up where people are searching
- Choose the right social media platforms and create content that reflects your expertise without draining your time
- Use AI tools to save hours each week, brainstorm content, and simplify your marketing
I’ve worked with dozens of private practice therapists through my agency, A2dd Branding and Digital Marketing, and I designed this course the same way I design our client strategies—organized, clear, and rooted in what actually works.
Curriculum
- Overview
- What Is a Brand, Really?
- Values, Voice & Vision: Your Brand Foundation
- Naming Your Practice
- Your Visual Identity: Color, Typography & Logo (1:17)
- Bringing It All Together: Cohesive Branding in Action
- Working With a Designer: What to Ask, What to Expect
- Supporting Materials
- How Do I Brand My Therapy Practice? (1:20)
Meet Dan, The AI Marketer
After years working inside agencies, corporate marketing departments, and with small businesses on the rise, I saw something that kept happening. Coaches, therapists, and solo business owners had all the talent, heart, and expertise, but no time, tools, or guidance to build an online presence that truly reflected their work. That’s why I created A2dd Branding & Digital Marketing. The name stands for Analysis, Discipline, and Design, because that’s what it takes to grow in today’s crowded digital world.
At A2dd, I’ve helped dozens of therapists and small business owners turn confusing websites, generic logos, and invisible social media accounts into brands they’re proud to share. Whether it’s clarifying your message, designing a strategy that fits your time and personality, or using AI to save hours each week, I’m here to make the process simpler and more human.
This course wasn’t built to impress a marketing guru. It was built for you... the overwhelmed therapist, the passionate coach, the local business owner trying to balance doing the work with growing the work. My goal is to teach you the same strategies I use with my own clients, in plain language, with real examples, and a little humor along the way.
You don’t need to become a marketing expert. You just need to work with someone who gets your world and knows how to help you stand out in it. That’s why I’m here.
Confused About Marketing?
You don’t need to become a full-time marketer to build a successful practice. We simplify everything step by step.
Confident with Your Brand
Get clear on your message, brand, and strategy, so your website and social media actually work for you.
More Clients, Less Stress
Attract the right clients and fill your schedule without feeling salesy or overwhelmed